T level

 The measurable value of digitisation in business sales and marketing Enhanced market research businesses can review multiple channels and touch points (where the customer has in any way contacted the business) to capture relevant data, and use data online to analyse the consumer's needs and preferences to deliver personalised product recommendations  Increased opportunities for brand promotion businesses can use social media to promote their brand, it allows businesses to get to potential customers more easily, as well as answer queries, and share news and promotions, this has benefits such as global access target audience reached more easily cost effective advertisements tools to analyse advert CTR even playing field, as small companies can also now advertise however, there are also disadvantages to online marketing misinterpretation of posts online criticisms are as widespread increased competition time and skills are needed to manage social media accounts increased communi...

     Types of businesses Public - companies owned by the government/government agencies, EG schools, the NHS Private - companies owned by individuals, they are profit driven and usually have shareholders and investors NGO - non-governmental organisations are non-profit, they usually rely on volunteers for labour, they can either be operational GNOs - focusing on development of public places, or advocacy NGOs - who seek to influence public policy Charity - usually no profit motive, with the motive being to benefit society instead State-owned companies - companies where the government holds significant stake in the company, can be majority or all, so are typically controlled by the government , they often server public interest e.g. cheap products, but can also be profit driven. examples are water companies, transportation etc Sole trader - are owned by a single person, that person has total control over the business, and they are liable for any debt the company has Limited...