Business context 3 -unfinished

 The measurable value of digitisation in business

sales and marketing

Enhanced market research

  • businesses can review multiple channels and touch points (where the customer has in any way contacted the business) to capture relevant data, and use data online to analyse the consumer's needs and preferences to deliver personalised product recommendations 

Increased opportunities for brand promotion

  • businesses can use social media to promote their brand, it allows businesses to get to potential customers more easily, as well as answer queries, and share news and promotions, this has benefits such as
    1. global access
    2. target audience reached more easily
    3. cost effective advertisements
    4. tools to analyse advert CTR
    5. even playing field, as small companies can also now advertise
  • however, there are also disadvantages to online marketing
    1. misinterpretation of posts
    2. online criticisms are as widespread
    3. increased competition
    4. time and skills are needed to manage social media accounts

increased communication and coverage

  • social media is used as stated above, for online marketing, if a business wants to use social media to boost engagement with customers, grow their business, or build their brand, they should first consider what social media their target audience would use, how they want top use it, and how can they target certain audiences

Online opportunities for selling/e-commerce

tracking and management of user retention

digital analytics

  • the collection, measurement, analysis, visualization, and interpretation of digital data to improve customer experiences

Operations

  • Digitization improves the operations within a business it enables automation, with increased data quality and quantity

Enhanced communication

  • accessibility - messages can be sent and received 24/7 from anywhere in the world





finding IP of websites, then you can use the IP to open the website without the domain name





Amazon research


  • amazon uses automation robots to move heavy packages across long distances, this reduces repetition in the job, and can help reduce injury, as humans do not need to lift heavy objects anymore

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